The Evolution of Casino Loyalty Programs
Casino loyalty programs have substantially developed over the time, altering how casinos connect with their players. These programs honor frequent guests with multiple perks, including free play, meals, and special access to events. According to a 2023 analysis by the American Gaming Association, nearly 70% of casino patrons take part in some form of loyalty program, highlighting their value in customer maintenance. One prominent figure in this development is Jim Murren, the ex- CEO of MGM Resorts International, who played [...]